The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Scott Harvey Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Coleman Subaru is a second-generation family owned and operated business. We've been involved in our community since the beginning in 1967.

Ewing Township, 2 Jake Garzio Dr, Ewing Township,
Delaware River Keeper Network
Boys & Girls Clubs of Mercer County, Ewing Twp High School
VFW Post 9111, Ewing Twp PBA, Long Beach TWP Police Unity Tour
Deborah Hospital, Community Blood Council of NJ, Davids Dream & Believe Cancer Foundation

 Subaru Love Promise Heart

Love Promise Stories from Scott Harvey Subaru

Subaru and Scott Harvey Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Coleman Delivers Hope/Warmth to Kids with Cancer  –  Stacy K

On Tuesday, July 2nd, representatives from Coleman Subaru- including General Manager, Mike Colavito and Vice President/CFO, Robin Harvey delivered warmth and hope to children facing a cancer diagnosis at St. Peter’s Children’s Hospital in New Brunswick, NJ. On the day of the delivery, Subaru reps were met by LLS’s Senior Patient Access Manager, Stacy Kreizman, Child Life Specialist, Amanda Carlson and Stewardship Coordinator, Emily Lyssikatos. Amanda and Emily led the group to the inpatient pediatric playroom where additional Oncology staff met us to take the photo enclosed. In the playroom, both Emily and Amanda shared how much the delivery of blankets and craft kits makes such a difference to their patients, especially this time of year. They shared that the timing of the gifts are great because the hospital is inundated with donations around the holidays but during the summer months doesn’t receive as much so having the ability to brighten a child’s day with a soft blanket and craft kit makes their day! At the conclusion of the delivery, Emily escorted the group to the outpatient cancer clinic to share where the children receive their treatment and have check-in appointments with their medical teams when they aren’t required to stay overnight in the hospital. Robin Harvey shared how much the tour and the delivery means to her as a local business owner as it gives her and her employees the chance to see what a difference they’re making in their community.

Cruisin' For A Cure  –  Danielle C

We are always grateful to have new businesses join our mission of HOPE at David's Dream & Believe Cancer Foundation. We want to thank Coleman Subaru and Coleman KIA for their continued support of the Frank V. Panzone Jr. Memorial Cruisin' For A Cure, our annual motorcycle & classic car ride held to raise funds to provide direct financial assistance & wellness services to New Jersey families affected by a cancer diagnosis.

Helping Trenton Teens Fulfill Their Potential  –  Mark B

Our Boys & Girls Clubs of Mercer County just announced our Youth of the Year - Giayana Feliciano. She’s been a Boys & Girls Club member for over 3 years and has participated in our Keystone Club which focuses on academic success, career prep, and community service. Now a Senior, she is going on to College after receiving over 10 college acceptances! Giayana wants to contribute back to society in many ways as a leader, and plans to become a forensic pathologist. Her dedication to our local community mirrors that of Colemen Subaru. Coleman Subaru’s consistent support of Boys & Girls Clubs of Mercer County and their teen programs, help foster academic and career achievement and build a stronger community. Coleman Subaru is promising to share the Love - helping disadvantaged teens fulfill their potential and create new community leaders.

We love Coleman Subaru  –  Megan K

For a few years now Coleman Subaru of Ewing, NJ has been a huge supporter of the Long Beach Township Policeman’s Benevolent Association Local #373. Members from the Coleman Auto Group have not only been attending our biggest fundraiser, a Beefsteak Dinner and Auction but also making generous contributions to our cause. Our Beefsteak Dinner raises money for the Police Unity Tour where Police Officers from our Department ride bicycles from NJ to Washington DC to raise money and awareness for fallen Officers and their families. We salute Coleman Subaru for being a proud supporter of our local PBA. Megan E. KellerSecretary, PBA 373

Subaru delivers warmth to St Peter's hospital  –  michelle e

On July 17th, Subaru employees delivered blankets to pediatric patients at St. Peter's University Hospital. These blankets represent warmth and hope to the patients and remind them that Subaru employees are keeping them in their thoughts.

Donation to St. Peter's Univsersity Hospital  –  Michelle E

Coleman Subaru helped deliver joy and warmth to pediatric patients at St. Peter's University hospital by donating 80 blankets for those in treatment. The nurses and doctor that we were able to meet with were so overwhelmed with appreciation and kept saying how much they loved the blankets and how beautiful they were. They have already even completed handing out all the blankets to their patients!

Share the Love  –  Kelly W

Over the last eight years, Subaru of America, Inc. has donated nearly $70 million to charity through its annual holiday event, the Share the Love Event. This year here at Coleman Subaru we have selected The Boys & Girls Club of Mercer County. During the month of December $250 of every new Subaru purchased has gone to this organization. Thank you to our customers for helping us help our community! And remember to "put a little love in your heart"! #subarusharethelove

Happy Holidays!  –  Aisha B

This holiday season Coleman Subaru partnered with the Ewing Board of Education and adopted 15 Families. With the help of our friends and families we were able to fulfill every NEED on every families list. We even managed to get a good portion of the "wishes" too. This was such a fulfilling experience, and we are grateful to have been able to be a part of granting these families a magical Christmas. Merry Christmas & Happy Holidays from our family to yours! #sharethelove

Subaru Loves Learning  –  Marissa G

Here at Coleman Subaru, we just wrapped up our Subaru Loves Learning Book Donation Event. A program designed to donate outstanding, prize winning books to our local middle school with the goal of engaging young learners in the world to supplement existing curriculum by supporting K-12 science, technology, engineering & mathematics education, while also helping to build reading & literacy skills. Our customers had the opportunity to write their names on labels for the books being donated, and also to send a thank you note to a teacher. We will be dropping off 125 books to our young leaders of tomorrow!

Rescue Mission of Trenton Clothing Drive  –  Chandler M

Here at Coleman Subaru we ran a clothing drive for The Rescue Mission of Trenton. The Mission is one of the oldest non-profits in Mercer County, celebrating 100 years of community service. Their programs include emergency & addiction services, job training and much more. Together with our customers we were able to donate two boxes of clothes the The Mission. Thanks to our customers for helping us help our community!

Subaru Loves the Earth  –  Marissa F

Here at Coleman Subaru we put together and displayed in our showroom our very own Butterfly Garden. We did this to become Butterfly Heroes, and provide knowledge to our customers regarding the Monarch Butterfly and the unfortunate fact that their population is collapsing. We had our garden up, as well as, seed packets for our customers to take and create their very own gardens, and become Butterfly Heroes themselves. By planting the milkweed & building a habitat for these beautiful butterflies we are all helping the Monarch Population that in turn helps US Crops, and subsequently our own food supply. After showering our Garden with love we have donated it to The Academy of the Arts in Brooklyn NY for continued awareness and support.

Coleman Helps Boys & Girls Club of Mercer County  –  Kelly W

Thanks to our customers participation during Subaru's Share The Love event, Coleman Subaru was able to present a check for $4,900 to the Boys & Girls Club of Mercer County.

Our Customers helped raise more than $4900!  –  Kelly W

Once again, Coleman Subaru selected Boys & Girls Club of Mercer County has our hometown charity for the Subaru Share The Love Event. Thanks to our customers, we will be able to present a check for more than $4900 to the Boys & Girls Club of Mercer County. The first generation of Coleman Subaru, Lewis D. Coleman, was a proud contributor and board member for many years. His son, Bruce Coleman, is continuing the tradition. The Boys & Girls Club of Mercer County has been making a significant difference in the lives of youths since 1937. Education is the cornerstone of The Boys & Girls Club with after-school enrichment programs available for children in grades K through 12. In Trenton, where nearly half of the students do not make it to graduation, members of the Boys & Girls Club senior class boast a 99% graduation rate with more than 80% going on to college or technical school. The Boys & Girls Club of Mercer County recently opened a new larger facility in Lawrence Township which will allow them to accommodate more students. They have opened a bicycle exchange and a computer exchange. Bicycles & computers can be donated. Professional staff members and community volunteers assist trained Boys & Girls Club members to rehabilitate the computers and bicycles before offering them for sale. Click here for more information:

Coleman Subaru donates 100 Books  –  Danita I

On behalf of our customers, Coleman Subaru has donated 100 books to Fisher Middle School in Ewing NJ. This program was designed to donate outstanding, prize-winning books to schools with the goal of engaging young learners in the world of science and inspire them to want to learn more. These books are designed to supplement existing curriculum by supporting K-12 science, technology, engineering and mathematics (STEM) education, while also helping to build reading and literacy skills. All books have been awarded the AAAS/Subaru SB&F Prize for Excellence in Science Books. This prize celebrates outstanding science writing and illustration for children and young adults. The prizes are meant to encourage the writing and publishing of high-quality science books for all age groups. To support classroom learning, the AAAS also publishes classroom-ready, standards-based lesson plans that help teachers integrate these outstanding books into their teaching.

Rescue Mission Clothing Drive  –  Samantha B

Coleman Subaru held a clothing drive during the summer of 2015. All donations were given to the Mission. The Rescue Mission offers these items to people in need or in their emergency shelter.

Save A Life & Save Money Too!  –  Christine S

Donate blood at the Community Blood Council of NJ and get a discount coupon for your next service. Schedule your next service & blood donation for the same day! We'll take you there and pick you up again!

Pet Adoption Day on October 24th  –  Christy G

Coleman Subaru will be holding a Pet Adoption Day on Saturday October 24th from 11 am to 2 PM. We are also supporting the Ewing Animal Shelter with a Pet Supply Drive all through October. Bring your donations of food, treats, newspapers, cleaning supplies and more to our Subaru showroom!

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Fisher Middle School in the Ewing Public Schools District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

VFW Post 9111 thanks Coleman Subaru  –  Miriam P

Coleman Subaru has once again been a great sponsor of our annual Golf Outing. This event is held each June at the Peddie School Golf Course in Highstown NJ. 100% of the proceeds helps benefit our VFW post and area Veterans. Events at the Post include Memorial Day Ceremonies, Purple Heart Recipient Recognition Lunches and Senior & Disabled Veteran Christmas Parties. We also raise money for Special Olympics, Hugs for Brady, Toys for Tots and many other fine organization.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 3,553 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 137 trees, 605 gallons of gasoline, 5,151 plastic bottles, and 23,691 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Clothing Drive for The Rescue Mission of Trenton  –  Samanta B

Your spring cleaning can help support The Rescue Mission of Trenton! The Mission currently derives approximately 30% of its annual operating revenue from the salvage and resale of clothing, furniture and household items donated by the public. The bulk of the items sold at the Mission Store, located at 98 Carroll Street across from The Times, comes from donations from the public. Coleman Subaru is accepting donations of clothing and shoes only. Donations can be made in our Subaru showroom.

Our customer helped us raise over $10,000!  –  David A

Thanks to our customers participation during Subaru's Share The Love event, Coleman Subaru was able to present a check for $10,689 to the Boys & Girls Club of Mercer County.

April 1-30, 2015 - E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Supporting Deborah Hospital for more than 35 years  –  Kip C

Every year since 1979, Coleman Subaru has been a major sponsor for the Coleman-Deborah Golf Classic. Coleman has helped raise more than $500,000 for the Deborah Hospital Foundation. In 2014, more than $30,000 was raised. Deborah offers the latest surgical techniques and non-surgical alternatives for diagnosing and treating all forms of cardiac, vascular and pulmonary diseases in adults, congenital and acquired heart defects in adults and children. Patients never receive a bill for the care they receive from Deborah Hospital.

VFW Post 9111  –  Mark L

Coleman Subaru is a proud sponsor of the VFW Post 9111. With our support, Post 9111 has helped supply some of our nation's senior veterans with needed basic supplies as well as a warm meal and gratitude for their service.

Coleman Subaru holds a Blood Drive  –  Janet D

On August 26, 2014, Coleman Subaru sponsored a blood drive with the Community Blood Council of NJ. Every blood donation saves or sustains the lives of up to three of our neighbors, friends, family members, fellow students, employees, co-workers, and others nearly a half-million lives every year!

Coleman Subaru supporting New Jersey's future  –  Jacqueline S

Coleman Subaru chose the Boys & Girls Club of Mercer County as their preferred local charity for Subaru's Share The Love Event. The Boys & Girls Club of Mercer County was a favorite organization of our founder, Lewis D. Coleman. The late Mr. Coleman served on the Board of Directors of the Boys & Girls Club for many years. The Boys & Girls Club of Mercer County has been making a significant difference in the lives of youths since 1937. Education is the cornerstone of The Boys & Girls Club with after-school enrichment programs available for children in grades K through 8. In Trenton, where nearly half of the students do not make it to graduation, members of the Boys & Girls Club senior class boast a 99% graduation rate with more than 80% going on to college or technical school.

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